How do underdogs win? How does a smaller force, out-numbered or out-gunned, seize victory?
The answer lies in the motivation of a higher purpose. Underdogs do their homework, plan better, they’re smarter & more ambitious. They use the right tactics and can be more agile once the fight has started.
“Prepare like an underdog and action like a winner”
If you apply these principles to your negotiations, you can even up the odds in any scenario.
Learn about the 10 key principles